Fall Sun Brews Website Concept and Prototyping

Tasked with creating a rebranded website for a hypothetical company, I ideated Fall Sun Brews based on the feeling I get during the fall months, when the air is crisp and the sun shines in the perfect hue of golden orange. I imagined that there were few things more calming than a cup of coffee on a still day, fall leaves outside and people just enjoying their day. The colors tie directly to the fall season and the font choice provides an Artisan and rustic aesthetic. Ultimately the project was to show my capabilities in figma as well as the use of design intangibles, like spacing, mass, and contrast.